PPC Management that is Profitable
PPC (Pay-Per-Click) management is our process of managing and optimizing paid search campaigns, typically through search engine advertising platforms like Google Ads or Bing Ads. PPC advertising is a popular form of online advertising where businesses pay to have their ads displayed when users search for specific keywords related to their products or services.
PPC management involves a variety of tasks such as keyword research, ad copy creation, bid management, and performance tracking. The ultimate goal of PPC management is to generate qualified leads and conversions while minimizing the cost per click and maximizing the return on investment (ROI).
A PPC management campaign typically involves the following steps:
- Research: Identify target keywords and analyze the competition to create an effective PPC strategy.
- Campaign setup: Create the ad account, set up campaigns, and create ad groups.
- Ad creation: Write compelling ad copy that includes target keywords and a call-to-action.
- Landing page optimization: Create optimized landing pages to increase conversions.
- Bid management: Set the right bid for each keyword to optimize for cost and performance.
- Performance tracking: Analyze performance metrics such as clicks, impressions, conversions, and cost per conversion to measure campaign success.
- Optimization: Continuously optimize the campaign based on performance data to improve results and increase ROI.
Overall, effective PPC management requires a deep understanding of the advertising platform and the ability to execute a well-planned strategy to achieve business goals.
Paid Search & Display designed for you
Many businesses come to us because they haven’t been able to make paid search work for them in the past—but their success skyrocketed with Senecure Corporation. What did we do differently?
Our paid search and display strategies are tailored to every client: no two strategies are exactly the same. This includes designing your campaigns around the taxonomy of your site, your specific products, and targeting unique remarketing audiences. We don’t use vague demographics for remarketing—our audiences are made according to purchase intent using your actual customers from your site traffic.
Your tailored account management doesn’t stop there. We go the extra mile by incorporating dayparting, dynamic campaigns, and device modifiers for your ads so you can be sure you’re always operating at maximum efficiency.
Leverage the power of your product feed to ensure your customers see exactly the products they’re interested in, when they’re ready to purchase.
Call Us today: 512-537-7599 email: PPC@senecurecorporation.com